Brand and identity development for a specialist automotive dealership based at Silverstone.
Woodcote & Copse represents premium British sports car marques including Lotus, Caterham and Morgan. The group needed a unifying identity that could bring multiple marques together while leaving room for future additions.
The new brand balances heritage cues with a modern, future‑ready feel, extending naturally across signage, stationery and presentation materials. The system is flexible enough to work across showroom environments and custom touchpoints, supported by clear guidance for consistent application.
A shared understanding of British sports car culture helped shape the creative direction, grounding the identity in the character and engineering behind the marques.
A clear, confident identity shaped for a growing family of British sports car marques.
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Tel: 01295 276998