Naming, brand identity and digital‑first design for a US‑based automotive startup.
Motus offers a car‑buying service for busy customers, helping them identify the right vehicles for their needs and negotiating pricing, warranties and aftermarket products on their behalf. The business needed a name and identity that felt modern, trustworthy and built for a digital‑led service model.
The name emerged through a collaborative workshop exploring different naming conventions. “Motus”, derived from the Latin root for “motion”, was chosen for its clarity, energy and memorability. It provided a strong foundation for a brand centred on movement, simplicity and confidence.
The identity was developed into a full set of brand guidelines, showing how the logo, colour system and visual elements translate across online and offline touchpoints. The digital‑first logo mark includes an icon designed for mobile apps and also works as a flexible visual device across wider applications.
A clear, modern identity shaped for a new kind of car‑buying experience.
Let’s talk about your project
Contact us and we’ll arrange a time to discuss what you need and how we can help.
Tel: 01295 276998